Position Overview:
AIM Institute for Learning & Research is seeking an enthusiastic and results-driven Jr. Sales Development Representative with a passion for education and the Science of Reading. The ideal candidate will have prior experience in sales prospecting, lead qualification, cold calling, lead generation, and onsite events. This individual will join a dynamic team and be pivotal in generating new business opportunities by identifying, contacting, and qualifying leads from various marketing and sales campaigns.
Key Responsibilities:
- Proactively identify, contact, and qualify leads via cold calling, emails, and social media based on inbound and outbound marketing and sales campaigns and events.
- Develop a deep understanding of AIM Institute for Learning and Research professional learning courses to effectively communicate the value to prospective clients.
- Collaborate with the marketing and sales teams to refine messaging and sales enablement strategies.
- Conduct needs analysis with prospects and qualify leads to determine sales potential.
- Maintain a pipeline of prospective clients in CRM software, tracking all communications and engagement.
- Schedule and conduct sales presentations and hand off qualified leads to the sales team consultants for further nurturing.
- Support upsell opportunities in existing accounts with our Relationship Manager Specialist(s).
Required Qualifications:
- Minimum of 2-3 years of experience in sales development, business development, or inside/outside sales roles, preferably in education technology
- Proven track record of successful cold calling, lead generation, lead qualification converting to ideal profile clients
- Experience in working with educational buyers (state departments, school administrators, district leaders, etc.), preferred
- Bachelor's degree in Education, Marketing, Business, or related field preferred
- Working knowledge of evidence-based literacy practices is highly desirable
- Prior experience in EdTech sales or selling to K-12 schools, districts, or educational institutions
- Familiarity with CRM platforms (Salesforce, HubSpot, etc.) and other sales enablement and communication tools (e.g. Slack)
Skills and Attributes:
- Strong communication skills with the ability to tailor messaging to different buyer personas (socially connected, concise/direct, relational, and data-driven buyers).
- Exceptional cold calling skills and the ability to handle objections.
- Confident, personable, and adept at building relationships quickly.
- Highly organized with the ability to manage multiple leads simultaneously.
- Self-motivated with a results-driven approach and strong work ethic.
- Critical thinking and problem-solving skills to address client needs.
- Ability to analyze data and use it to drive high yield sales actions as a next step.
About AIM
The AIM Institute for Learning & Research is a leading organization dedicated to advancing literacy through the translation of the latest scientific research into effective educational practices. With a mission to impact 100 million lives through literacy, AIM is at the forefront of evidence-based reading instruction, addressing the significant gaps in literacy education across the United States and beyond.
Founded to bridge the gap between scientific research and classroom practice, AIM has successfully trained over 40,000 educators and partnered with more than 30 states to implement structured literacy programs. Our innovative approach combines comprehensive training, personalized implementation support, and a commitment to sustainable educational change.
At AIM, we believe in empowering educators and leaders with the knowledge and tools they need to create lasting impact in their communities. Our work is driven by a deep commitment to ensuring that all students, regardless of background, have access to high-quality literacy education. Join us in our mission to democratize reading and make a difference in the lives of millions as we strive to support:
- Research to Practice
- Fearless Innovation
- Partner for Impact
- Transform the Future of Education
AIM’s Core Focus is to “Transform and Empower Lives.” Our organization’s core values are guiding principles that define our community and team culture across the organization including AIM Academy to AIM Institute. These are are:
- Care for Others
- Creative Problem Solving
- Commitment to Excellence
- Can Do Attitude
To Apply
Interested candidates should send a cover letter and resume to our Human Resources Manager, Cheryl Ferst at cferst@aimpa.org.
